Proper marketing of your home consists of many things, but by far the most important of these is exposure to all buyers. As a member of the Northwest Multiple Listing Service (NWMLS), Independant Brokers Association (IBA) and National Association of Realtors (NAR), Lake & Company is positioned to provide the optimum exposure of your home available in today's market.

The Northwest Multiple Listing Service consists of approxiamately 800 companies with more that 14,000 agents. Virtually every residential real estate company in the area is a member. The goal of this organization is to share our listings with all companies so that the best prospect for your home can be found. For example, it is not uncommon for an agent in Bellevue to have buyers for a home in Seattle because they are selling their home in Bellevue to move to Seattle. It is essential that sellers understand the importance of exposing thier home to all companies prior to acceptin an offer. Total exposure gives sellers the opportunity to attract the best buyers - those who find the home ideal for them and therefore are willing to pay top price.

Some listing agents have been known to encourage sellers to accept an offer on their home from a listing company agent who has shown the home prior to exposure to all companies. This is rarely in the best interest of the seller. It has been the policy of Lake & Company for many years to advise sellers not to accept any offers until their home has been exposed to as many buyers as possible through the NWMLS computer. Agents who suggest that sellers do otherwise are representing themselves and not truly representing the sellers.

At Lake & Company, your best interests are our #1 priority.